A graduate of Chapman University with a Bachelor of Science in Business Administration, specializing in Marketing, Zohra’s journey has always been about building on legacy while shaping the future.

Her career began at Safina Plaza, a name deeply rooted in her family’s history and Bangalore’s retail landscape. As Chief Marketing Officer, Zohra combined traditional values with modern strategies to transform a retail-driven real estate portfolio into a thriving community hub. It was here she witnessed firsthand the evolving consumer behaviours and the need for spaces that go beyond transactions.

This experience sparked the creation of Yutori—a fluid retail experience center in Bangalore, built on the conviction that retail is no longer just about commerce but connection. In a world where consumers are increasingly driven by discovery, storytelling, and purpose, Yutori redefines retail as an ecosystem of experiences—a space where brands, people, and ideas seamlessly come together.

"Retail is at a turning point. Traditional models that focus solely on products are no longer enough. The future lies in creating spaces that inspire, engage, and adapt. Fluid retail allows for this evolution—it’s agile, community-driven, and rooted in experiences that resonate deeply with people."

Through Yutori, Zohra is not just creating a space; she’s reimagining retail as a platform for growth, collaboration, and meaningful interactions—a vision that honors legacy while embracing the endless possibilities of the future.